Buick Announces ‘See Her Greatness’ Campaign for Female Athletes

Nearly half of the athletes in the world today are women, and yet, somehow, they only receive less than 10% of sports-related media coverage. Enough is enough, said Buick, as they rolled out the ‘See Her Greatness’ campaign earlier this year. This historic campaign will raise awareness and celebrate the accomplishments of female athletes around the world. To learn more about how Buick is putting women at the forefront with ‘See Her Greatness’, just keep on reading!

Buick is Putting Women at the Forefront with ‘See Her Greatness’

As for why this initiative is so important to the company, Buick and GMC Marketing Vice President, Molly Peck, had this to say: ““What is important to our customers is important to Buick… and we are committed to inclusivity and equality for women. These remarkable female athletes have demonstrated the dedication, teamwork, and leadership skills that can be used on and off the playing field, and we believe her greatness should be seen.”

Speaking of spectacular athletes, Buick will be collaborating on this campaign with TOGETHXR, a female-led media company. A like-minded company, TOGETHXR is dedicated to creating a culture in which female athletes receive the recognition they deserve. And who better to lead the charge than Chloe Kim, Alex Morgan, Sue Bird, and Simone Manuel – four of the most renowned female athletes in the world today! Between the Buick family and the TOGETHXR team, there is nothing these women can’t accomplish.

Now that you know how Buick is putting women at the forefront of the sports world, do you or any of the women in your life need a new Buick? If so, please feel free to contact our team at Ewing Buick GMC. We would be more than happy to schedule a test drive, discuss financing opportunities, or answer any other questions you might have. Just let us know how we can assist you and we will gladly take care of the rest.

We hope to hear from you soon!