GMC Earns Top Honors For Sales Experience

When buying a solid, dependable truck or SUV, buyers have more options than ever before. That is why it’s so important to offer great features and, more importantly, have a professional and knowledgeable sales staff that can assist potential buyers along with returning customers. GMC takes the opportunity to serve their customers very seriously, which is why J.D. Power and Associates has named GMC the number 1 sales experience for truck and mainstream SUV buyers.  

J.D. Power and Associates has been serving the automotive industry with survey and data analysis since 1968, when its founder, James David Power III, started surveying customers on their vehicle purchases and how much they enjoyed owning the car they ended up buying. When giving out their awards, the world-renowned analyst says, “J.D. Power Awards provide highest performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the highest performing brands stand out in the crowd.”

J.D. Power ranked GMC as the best Mass Market SUV and Mass Market Truck with 821 points from their SSI study. Every year, the SSI Study is based on a 1,000-point scale and shows an industry average on customer satisfaction among automotive brands and then shows the companies that rank above and below the average. This is the 38th year J.D. Power has run the SSI Study, and it measures the satisfaction with the purchasing experience of car buyers. This buyer satisfaction survey is scored in 6 ways: delivery process (26%), dealer personnel (24%), working out the deal (19%), paperwork completion (18%), dealership facility (10%), and dealership website (4%). There is also a negative impact on scores with the rejector score, which is someone who intends to buy a car at a dealership but instead goes somewhere else. In that category, there are five key factors: salesperson (40%), price (23%), facility (14%), variety of inventory (11%), and negotiation (11%). 

At Ewing GMC, we take pride in offering the best vehicles to our customers. With hundreds of new and used vehicles to choose from, our amazing sales team and finance department will find you the right vehicle at the right price. Once you’ve purchased your vehicle, our stellar service department will ensure that your car stays in the best shape.

We look forward to taking care of you in the future.